<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/marketing-cms/m2p-blog/2026/02/mms-gifting-platform-blog-banner-2026-02.webp" alt="India's largest digital gifting platform managing 1,000+ brands, scaled with M2P's MMS, automating settlements and powering omnichannel voucher journeys." id="odip943c3">Digital gifting in India has evolved from occasional, promotional physical vouchers to instant gift cards, prepaid vouchers, e-coupons, and digital experiences delivered via online platforms, apps, and social channels. The market is witnessing strong momentum driven by rising internet penetration, growing ecommerce adoption, and a clear preference for hassle-free gift ordering. Today, leading platforms issue hundreds of thousands of gift vouchers every day across thousands of brands and multiple channels, including bank portals and brand apps.&nbsp;But this growth comes with operational complexity. Platforms must manage thousands of merchant relationships, comply with RBI’s PPI norms, and still offer real-time visibility into transactions, commissions, and settlements. Manual workflows and fragmented systems quickly lead to delayed payouts, poor merchant experience, and limited control over fund flows.&nbsp;In this scenario, India’s largest digital gifting and rewards platform decided to rethink how it manages merchants and settlements at scale. Partnering with M2P, the company implemented a <a class="link" href="https://m2pfintech.com/merchant-acquiring-solutions/" target="_blank">Merchant Management System (MMS)</a> and prepaid stack to automate merchant lifecycle management, streamline settlements, and support omnichannel voucher journeys, without compromising on compliance.&nbsp;<h2 class="heading-node" id="8klrsex6v" style="text-align: left">About the Client</h2>India’s top digital gifting and rewards platform powers instant, brand-specific e-gift vouchers for consumers, corporates, and loyalty programs. They specialize in consumer gifting, bulk corporate incentives, and seamless reward redemptions via bank and third-party integrations for some of India’s most loved brands. Its operating scale includes,&nbsp;<ul class="list-node" id="mtugf62h5"><li>1000+ brand partnerships across retail, travel, dining, and more&nbsp;</li></ul><ul class="list-node" id="jny70yn03"><li>500k+ gift vouchers issued per day&nbsp;</li></ul><ul class="list-node" id="la4iarwmz"><li>Multi-channel distribution via bank portals, brand websites, third-party platforms, and its own properties</li></ul><h2 class="heading-node" id="k2kop8zfv" style="text-align: left">Challenges of Largest Digital Gifting and Rewards Platform</h2>As volumes grew, the legacy setup started buckling under the weight. Merchant onboarding, settlement calculations, and reconciliation processes remained heavily manual, creating mounting pressure across four key areas:<ul class="list-node" id="9swxk60zf"><li>Merchant overload: Juggling exploding partnerships and endless gift voucher variations across 1000+ brands&nbsp;</li></ul><ul class="list-node" id="kmerdrd9m"><li>Frictionless delivery: Ensuring instant digital vouchers (no physical cards) worked reliably across every redemption channel&nbsp;</li></ul><ul class="list-node" id="hh17g6xxd"><li>Compliance pressure: Meeting RBI PPI requirements through a licensed, audit-ready prepaid platform&nbsp;</li></ul><ul class="list-node" id="5bxz4wim9"><li>Zero visibility: No real-time tracking of transactions, redemptions, or customer patterns</li></ul><h2 class="heading-node" id="5vfprmezo" style="text-align: left">How M2P’s MMS Delivered Operational Excellence</h2>To address these scaling challenges, the platform integrated <a class="link" href="https://m2pfintech.com/merchant-acquiring-solutions/" target="_blank">M2P's Merchant Management System (MMS)</a> with our licensed prepaid payment infrastructure. This enterprise-grade solution transformed their operations across four key dimensions:Unified Merchant Lifecycle Management&nbsp;MMS provides a centralized platform for managing complex merchant ecosystems through multi-tier hierarchies and role-based access controls (RBAC).&nbsp;<ul class="list-node" id="cu037u3ql"><li>Accelerated merchant onboarding and gift voucher program configuration</li></ul><ul class="list-node" id="53dpq9g56"><li>Maker-checker approval workflows ensure governance over high-risk changes, including billing modifications, onboarding, and bank account updates</li></ul>Automated Settlement and ReconciliationLegacy manual processes were replaced with fully automated settlement cycles and intelligent invoicing.&nbsp;<ul class="list-node" id="h2iytgtvr"><li>Guaranteed timely merchant payouts with configurable thresholds and minimal manual oversight</li></ul><ul class="list-node" id="4efp2ejhu"><li>Support for ad-hoc settlements alongside flexible fee structures (MDR, transaction, refund, settlement, and dispute fees) tailored to merchant agreements</li></ul>Multi-Channel Redemption Orchestration&nbsp;MMS enables seamless gift voucher issuance and redemption across diverse ecosystems:&nbsp;<ul class="list-node" id="w5zcez3ce"><li>Bank reward platforms and loyalty programs</li></ul><ul class="list-node" id="h75uxsxix"><li>Third-party aggregators (e.g., Amex)</li></ul><ul class="list-node" id="hmgpekdpw"><li>Proprietary platforms and brand-owned channels</li></ul><ul class="list-node" id="qkt75v8y6"><li>Offline merchant locations</li></ul><ul class="list-node" id="otroqkhxl"><li>Enterprise-scale bulk e-gift voucher (EGV) distributionCustom redemption workflows deliver consistent end-customer experiences across online and offline touchpoints.</li></ul>Regulatory Compliance and Audit ReadinessBuilt for India's PPI regulatory framework:&nbsp;<ul class="list-node" id="8qv5j37xz"><li>Granular purchaser and transaction-level reporting with data localization compliance</li></ul><ul class="list-node" id="noywlnglv"><li>MMS and prepaid systems certified by RBI-empaneled auditors, ensuring full adherence to Master Directions on Prepaid Payment Instruments</li></ul><h2 class="heading-node" id="tuw4n0zj1" style="text-align: left">Conclusion</h2>If your gifting or rewards business is grappling with manual merchant operations, delayed settlements, or fragmented voucher journeys, it may be time to rethink your merchant management stack.&nbsp;<a class="link" href="https://m2pfintech.com/contact-us/?activeKey=1&amp;utm_source=MMS_Blog&amp;utm_medium=Blog&amp;utm_campaign=Blog" target="_blank">Book a demo</a> to explore how a dedicated Merchant Management System can give you real-time visibility, automated settlements, and compliant prepaid-like flows, without rebuilding everything from scratch.Follow us on&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://www.linkedin.com/company/m2pfintech/mycompany/" target="_blank" rel="noreferrer noopener">LinkedIn</a>&nbsp;and&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://twitter.com/m2pfintech" target="_blank" rel="noreferrer noopener">Twitter</a>&nbsp;for insightful fintech bytes curated for curious minds like you.

How India’s Largest Digital Gifting Platform Scaled Merchant Management with M2P’s MMS

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/marketing-cms/m2p-blog/2026/01/blog-banner-m2ps-merchant-management-system_main_banner_2000x1000.webp" alt="M2P Merchant Management System (MMS) for Retail Merchants Credit and Lending" title="" id="5cm36vjtu" width="100%" height="253">On paper, retail merchant credit looks like a powerful growth engine. In practice, it often unfolds as a maze of forms, follow-ups, and fragmented systems that slow down everyone involved. As onboarding stretches, disbursements lag, and settlements require manual intervention, friction quietly replaces momentum. This isn’t about lack of effort or ambition, but a structural gap between the needs of modern retail ecosystems and legacy credit architectures, calling for a smarter, integrated approach.&nbsp;In this blog, we explore why traditional merchant credit models break under scale, and how platform-led architectures are rewriting that story, illustrated through a real-world example.&nbsp;<h2 class="heading-node" id="e0fe09xf7" style="text-align: left">The Backstory&nbsp;</h2>Across the Philippines, thousands of small neighborhood retailers form the backbone of daily commerce. These merchants rely on timely access to FMCG inventory from large distributors and wholesalers, making predictable credit and working capital critical to keeping their businesses running. Without seamless financial support, even high-demand retailers face operational bottlenecks that can stifle growth and limit inclusion.&nbsp;<h2 class="heading-node" id="kh5f38o89" style="text-align: left">About the Client&nbsp;</h2>A leading digital bank in the Philippines saw both the opportunity and the responsibility in supporting the retail and SME commerce ecosystem. As a prominent digital-first institution offering savings accounts, deposits, loans, insurance, and investment products, the bank set out to deepen its engagement with small and medium-sized retailers.&nbsp;The goal was straightforward: provide credit lines and savings accounts that would help merchants purchase inventory seamlessly, grow sustainably, and remain financially resilient.&nbsp;&nbsp;As adoption accelerated, the bank identified the need to evolve its operational foundations to match its ambition. Manual onboarding, fragmented credit management, and slow settlements created friction at every step, turning a growth engine into a bottleneck. This moment marked a strategic inflection point, one where advancing retail inclusion would be driven not by expanding product breadth, but by building a smarter, more integrated platform designed for scale.&nbsp;&nbsp;<h2 class="heading-node" id="180qjp5ot" style="text-align: left">Operational Bottlenecks in the Traditional Merchant Credit Model&nbsp;</h2>Conventional merchant credit models evolved around siloed systems—one for onboarding, another for lending, another for payments, and yet another for reconciliation. As transaction volumes grow, these silos create structural weaknesses:&nbsp;<ul class="list-node" id="18uz8rcuu"><li>Onboarding Inefficiencies: Manual KYC and verification processes slow down account activation and delay access to credit for merchants.&nbsp;</li></ul><ul class="list-node" id="0fu9y53bp"><li>Complex Payment and Settlement Processes: Managing pre-authorized funds and distributor account debits through manual workflows introduces operational inefficiencies and delays.&nbsp;</li></ul><ul class="list-node" id="e9t8x7cyw"><li>Limited Transaction Controls: The absence of automated capabilities for refunds, EMI options, and promotion management constrains flexibility for both merchants and the bank.&nbsp;</li></ul><ul class="list-node" id="66fatwda6"><li>Restricted Access Management: A lack of structured User Access Management (UAM) makes it difficult to support different merchant roles and hierarchies securely and efficiently.&nbsp;</li></ul><ul class="list-node" id="43wtsi3eu"><li>Dispute and Reconciliation Gaps: Without automated workflows, dispute resolution and real-time settlement management become time-consuming and error-prone.&nbsp;</li></ul><ul class="list-node" id="9wy92596l"><li>Absence of a Purpose-Built Merchant Management Platform: Reliance on a makeshift solution to manage merchants limits operational efficiency, complicates support, and slows the rollout of new products and services.&nbsp;</li></ul>What begins as an operational inconvenience eventually becomes a strategic constraint, restricting scale, innovation, and financial inclusion.&nbsp;Fixing these challenges isn’t about incremental automation. It requires a fundamental shift in how merchant credit is designed and delivered.&nbsp;<h2 class="heading-node" id="3s9kufijl" style="text-align: left">Introducing the Shift: M2P’s MMS&nbsp;</h2>To move from fragmented execution to scalable inclusion, the bank needed a unified merchant and credit platform that connects onboarding, lending, payments, settlements, and reconciliation in real time.&nbsp;This was where a unified Merchant Management System (MMS) came into play.&nbsp;Rather than stitching together point solutions, the bank adopted an integrated merchant management platform that acted as a single control layer across the merchant lifecycle, combining compliance, credit, payments, and operational governance into one cohesive system.&nbsp;<h2 class="heading-node" id="q80n2i0e9" style="text-align: left">Inside the Transformation: From Onboarding to Settlement&nbsp;</h2>By implementing M2P’s Merchant Management System (MMS) with an integrated credit management framework, the bank restructured its merchant credit journey.&nbsp;<h3 class="heading-node" id="hxvo9prny" style="text-align: left">1. Merchant Onboarding and Credit Enablement&nbsp;</h3>Automated Merchant Onboarding: Multi-level hierarchy support for onboarding merchants, sub-merchants, and distributors based on their role and credit eligibility.&nbsp;<ul class="list-node" id="9y630ymsw"><li>Onboarded both retailers and FMCG/Brand/Distributors with a different onboarding process based on the type of merchant, with their own rules and processes.&nbsp;</li></ul><ul class="list-node" id="s70bbtfzw"><li>Created bank accounts in the client's CBS for the merchants post all the regulatory checks and processes.&nbsp;</li></ul><ul class="list-node" id="w64ir0r27"><li>Powered the merchant mobile application for onboarding, payments, loan origination, settlements, etc.&nbsp;</li></ul>Loan Origination System (LOS) Integration: Seamlessly linked with the bank’s systems to perform AML checks, KYC document verification, and dedupe during account creation.&nbsp;<ul class="list-node" id="vth44r3r3"><li>Supported credit lines for retailers with multiple distributors.&nbsp;</li></ul><ul class="list-node" id="1fdui5amr"><li>Combined repayment cycle for multiple loans with different distributors, with interest free period and minimal interest rates.&nbsp;</li></ul><ul class="list-node" id="mpv9qfiht"><li>Automated repayments from retailers to distributors.&nbsp;</li></ul>User Access Management (UAM): Role-based access control for operational teams and merchants, ensuring secure access and visibility.&nbsp;<h3 class="heading-node" id="hhmnnz7c1" style="text-align: left">2. Pre-Authorization and Capture Payment Flow&nbsp;</h3>Payments:&nbsp;<ul class="list-node" id="vpggozwp0"><li>Pre-Auth Flow: Funds were blocked from the retailer’s account at the time of order placement, ensuring order security.&nbsp;</li></ul><ul class="list-node" id="nyro6hda0"><li>Capture on Delivery: Funds were debited only upon successful delivery of goods, reducing disputes and increasing trust.&nbsp;</li></ul>Settlements:&nbsp;<ul class="list-node" id="yinnu5udc"><li>Timely Automated Settlements: Ensured efficient fund disbursements with reduced manual intervention.&nbsp;</li></ul><ul class="list-node" id="0nwou9o84"><li>Refund Management: Allowed instant refunds in case of failed transactions or order cancellations.&nbsp;</li></ul>Dispute Management:&nbsp;<ul class="list-node" id="md3b9xw0d"><li>Dispute Resolution: Dedicated dispute management tools for quick issue resolution between retailers and wholesalers.&nbsp;</li></ul>Merchant Dashboard and Reporting:&nbsp;<ul class="list-node" id="l2ktri77t"><li>Integrated Merchant App: Powered Bank's merchant app end-to-end with real-time transaction tracking, settlement updates, and dispute resolutions.&nbsp;</li></ul><ul class="list-node" id="fn0ow23tz"><li>Advanced Analytics and Reporting: Enabled data-driven decision-making with insights into retailer performance, credit utilization, and payment trends right on the merchant and operations dashboard of M2P MMS.&nbsp;</li></ul><h3 class="heading-node" id="d4eafeelo" style="text-align: left">3. Reconciliation and Compliance &nbsp;</h3>End-to-End Reconciliation: Automated tracking of payment statuses, blocked funds, and settlements minimized errors.&nbsp;Regulatory Compliance: AML and KYC verification ensured compliance with banking regulations.&nbsp;<h2 class="heading-node" id="tc2gy1a5a" style="text-align: left">Outcome Achieved: From Friction to Flow&nbsp;</h2>The transformation delivered tangible, business-critical results:&nbsp;<ul class="list-node" id="ps6m8xxll"><li>80% faster merchant onboarding, accelerating activation and revenue realization&nbsp;</li></ul><ul class="list-node" id="t1muszesz"><li>60% improvement in operational efficiency, driven by automation across settlements and reconciliation&nbsp;</li></ul><ul class="list-node" id="kynf07dwe"><li>Stronger merchant engagement, enabled by real-time tracking, promotions, and dispute resolution&nbsp;</li></ul><ul class="list-node" id="545vtpkcj"><li>Reduced settlement delays and disputes, reinforcing trust across the ecosystem&nbsp;</li></ul><h2 class="heading-node" id="849cisj8a" style="text-align: left">Next Steps: Scaling the Ecosystem&nbsp;</h2>M2P’s Merchant Management System transformed the bank’s SME credit offering by integrating onboarding, payments, and lifecycle management into a seamless, unified process. By implementing a pre-authorization and capture model, the platform ensured that transactions remained secure and reliable, while automated settlements, User Access Management (UAM), dispute resolution, EMIs, and promotions enhanced operational efficiency and strengthened trust across the retail ecosystem.&nbsp;With these foundational capabilities in place, the bank is now positioned to expand its offerings further, extending credit cards to retailers, enhancing BNPL programs with targeted promotions, and reinforcing onboarding, credit, and transaction risk management through advanced fraud and risk modules. This platform-led approach sets the stage for scalable growth, deeper financial inclusion, and a more resilient merchant ecosystem.&nbsp;<h2 class="heading-node" id="4tdtmu61o" style="text-align: left">Looking Ahead&nbsp;</h2>For banks looking to modernize merchant-led credit ecosystems, platform-driven solutions like M2P’s Merchant Management System provide a proven blueprint for scale, operational efficiency, and long-term impact. By unifying credit, payments, compliance, and lifecycle management into a single platform, banks can move beyond fragmented systems to deliver seamless experiences for merchants and customers alike.&nbsp;Discover how your institution can unlock growth and inclusion. <a class="link" href="https://m2pfintech.com/contact-us/?activeKey=1#utm_source=Blog&amp;utm_medium=MMS&amp;utm_campaign=case+study+2" target="">Schedule a demo today!&nbsp;</a>Follow us on&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://www.linkedin.com/company/m2pfintech/mycompany/" target="_blank" rel="noreferrer noopener">LinkedIn</a>&nbsp;and&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://twitter.com/m2pfintech" target="_blank" rel="noreferrer noopener">Twitter</a>&nbsp;for insightful fintech bytes curated for curious minds like you.

How M2P’s MMS Transformed Merchant Credit for a Leading Digital Bank: A Case Study

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-8-1-2.webp" alt="M2P Fintech" title="" width="100%" height="284">Home to 61,400 startups (registered with DPIIT, Govt of India), India hosts the 3rd largest startup ecosystem, after US and China. These newbies drive the digital economy through their innovative technology adoption, mobile-first, and customer-centric strategies.Dedicated to supporting such fledglings with their digital transaction needs is Karbon, another fintech startup with best-in-class expertise in corporate banking.Founded by Pei-fu Hsieh and Amit Jangir in 2019, Karbon helps growing businesses issue cards, manage payouts and deliver loyalty programs for their customers. Their Unique Selling Proposition helps companies scale faster, as Karbon promises quick corporate cards issuance without any fixed deposits or personal guarantees.<h2 class="heading-node" id="28d5">Need for card issuance support</h2>Though Karbon delivers hassle-free banking solutions with terrific business models and expertise in managing new-age corporate banking, they needed support with card issuance. They were looking for a reliable card partner with a strong banking network, to facilitate seamless card issuance.<h2 class="heading-node" id="c08e">Co-creating solutions</h2>After evaluating several issuers, Karbon chose to partner with us. Our strong banking network proved to be a strong vantage point for Karbon to deliver its powerful banking solution. At present, we run Karbon card solution program on both Visa and MasterCard rails.We help Karbon by taking complete charge of end-to-end payments, operations, reconciliation, and market dynamics strategies. Our focus areas enable them to capture a significant share of the SME, MSME, and start-up market and to capitalize on the first-mover advantage.This is what Amit Jangir, the co-founder of Karbon had to say about our relationship.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-10-4.webp" alt="M2P Fintech" title="" id="3965wgy0a" width="100%" height="284">Benefits achieved<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-9-4.webp" alt="M2P Fintech" title="" id="824iw670n" width="100%" height="284"><h2 class="heading-node" id="4cee">How we help Karbon achieve 30% increase in transaction volume</h2>We leverage our trusted bank partnerships and facilitate seamless onboarding, Know Your Customer (KYC), card design, and collateral finalization. By serving as a switch, we enable transaction authentication and authorization, in addition to reconciliation and settlement.Bank partnershipBank partnerships are a critical part of any card issuance program. We leverage our SBM Bank partnership and help Karbon with payment card issuance.Onboarding corporates and individualsSeamless onboarding, <a class="link" href="https://m2pfintech.com/blog/know-your-customer-kyc-the-need-for-authentication/">Know Your Customer (KYC), </a>and Know Your Bank (KYB) procedures form the perfect first impression for customers. We help Karbon smoothen KYB, KYC, and VKYC processes, as regulated and approved by SBM Bank protocol. This includes activities such as picking up KYB documents from corporates to onboarding and creating frictionless verification via Aadhaar, OTP, and PAN validation.Card design and collateral finalizationInitially, Karbon had a vanilla card design, which is a basic credit card with minimal to zero perks and fees. We recommended the need to&nbsp;<a class="link au ml" href="https://m2pfintech.com/blog/payment-cards-design-made-simple-heres-what-you-need-to-know/" rel="noopener">enhance card design</a>&nbsp;for their virtual and physical cards. Our card design team revamped and customized card designs by placing logos in the right places and we also obtained the necessary approvals from the card network and bank.Transaction authenticationWe act as a switch for transaction authentication and function as authorizers for transactions, as per the parameters defined by Karbon. When a transaction is initiated, the acquirer will send data to&nbsp;<a class="link au ml" href="https://m2pfintech.com/" target="_blank" rel="noopener ugc nofollow">M2P</a>, and we will take auth approval from Karbon to ensure that the right debit has taken place. No matter what, we ensure that the decision-making power always lies with Karbon.Reconciliation and settlementAs Karbon’s card program manager, we handle reconciliation and settlement. We manage card operations completely and share report dashboards with Karbon to drive data-driven decision-making.Now, this is not the end of the story. We hope to support startup ecosystems and established players across the globe with scalable, secure, and compliant card issuance and management solutions.Do you need help with card issuance?Get in touch with us at&nbsp;business@m2pfintech.com.<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox. Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

How M2P helps Karbon increase its transaction volume by 30%?

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-8-11.webp" alt="M2P Fintech" title="" width="100%" height="529"><a class="link" href="https://m2pfintech.com/blog/fintech-a-catalyst-for-financial-inclusion/">Financial inclusion</a> is the key to sustainable development worldwide. In India alone, around 190 million people do not have access to banking services. This makes India the second-largest underbanked nation after China.Simple, hassle-free access to financial services helps people achieve financial freedom. Providing untethered access to salary and incentives is the road to financial independence and social security.<h2 class="heading-node" id="d1fa" style="text-align: justify">A bumpy road to financial freedom</h2>People in the blue collared sector are usually excluded from the mainstream financial ecosystem as they do not have a structured way to receive salaries, save, and track their spends. Fintechs like Zenpay facilitate this financial access by offering inclusive <a class="link" href="https://m2pfintech.com/blog/future-of-payments-processing-matched-with-industry-needs/">digital payment solutions</a> such as zero-balance salary accounts, payroll cards, and gift cards. They enable blue-collared workers to digitally access salaries and incentives without any paperwork and also save, spend, and track their finances efficiently. Though Zenpay literally revolutionized the banking sector by enabling simpler, more efficient, and transparent payments, they faced key challenges in security, <a class="link" href="https://m2pfintech.com/blog/pci-dss-the-payments-armour/">PCI-DSS compliance</a>, and infrastructure design. As more and more customers adopted digital payments, the transactions and data became highly vulnerable to malicious activities. So, Zenpay wanted a <a class="link" href="https://m2pfintech.com/blog/future-of-payments-processing-matched-with-industry-needs/">payments processing solution</a> and a token service provider to enable highly secure and seamless financial services to blue-collared workers.<h2 class="heading-node" id="0a13" style="text-align: justify">Powering card security, operations, and infrastructure</h2>M2P collaborated with Zenpay to help smoothen hurdles in card security and infrastructure. We deployed our comprehensive <a class="link" href="https://m2pfintech.com/blog/how-to-implement-the-best-prepaid-payment-instrument-ppi-for-your-business/">PPI </a>APIs to overcome the challenges Zenpay faced. Our solution created a strong base for Zenpay to partner with VISA and NPCI (National Payments Corporation of India) and enable salary cards and gift cards.<h2 class="heading-node" id="f9bc" style="text-align: justify">End-to-end tokenization</h2>Securing cardholder data through <a class="link" href="https://m2pfintech.com/blog/how-does-payment-tokenization-work/">tokenization</a> is critical for businesses to prevent cybercrimes. However, tokenization consumes a lot of time and effort when done in-house. So, we acted as a token service provider (TSP) to manage tokenization and enabled Zenpay to focus on its core competency and manage customer retention. M2P handled the generation and issuance of payment tokens and the operation and maintenance of a token vault. We also offered PCI-DSS widgets to lower the cost for PCI assessment and the time spent on PCI compliance procedures.<h2 class="heading-node" id="da2c" style="text-align: justify">Seamless card program management</h2>Customers today prefer banking apps that are bug-free, quick to load, easy to operate with hassle-free onboarding. Choosing a program manager is critical to enable seamless operations and user experience. M2P served as a robust program manager to Zenpay and was responsible for security, quality assurance, technology integration, migration, customer engagement, reward strategies, and banking relationships. We risk proofed Zenpay’s technology infrastructure for a flawless and high-quality banking experience.<h2 class="heading-node" id="f46d" style="text-align: justify">Scaling up for 250% rise in customer base</h2>Customers expect more hyper-personalized services when it comes to digital wallets. M2P helped Zenpay ensure new customer acquisition and retention by delivering an amazing user experience. Zenpay upgraded its user experience from receiving voice notifications to image recognition.Enabling the best user experience, Zenpay expanded its customer base by more than 250% in just 10 months, with a whopping increase from 35,000 to 125,000. M2P helped Zenpay scale up by offering robust, secure, and bug-free API infrastructure.Zenpay also increased the total number of customer transactions by 47%. As a result, the transaction volume increased from 180 crore transactions to a whopping 265 crore transactions in 10 months.<blockquote class="block-node" id="nfhkrm6a3">Approachable. Innovative. Solution-centric. The experience of working with M2P has been nothing short of wonderful! Superior support, fast TAT, a wide range of solutions, and most importantly, end-to-end ownership from sales to technical integration. M2P helped us grow our customer base by more than 250%.</blockquote>– Ankit Bhargava, Founder &amp; CEO,&nbsp;<a class="link au my" href="https://zenpaysolutions.com/" target="_blank" rel="noopener ugc nofollow">Zenpay Solutions.</a><h2 class="heading-node" id="74a1" style="text-align: justify">The buck doesn’t stop here</h2>Using M2P’s tech-stack, Zenpay plans to deepen its services and products in the future. Both the companies will collaborate to enable greater financial inclusion and freedom through services that include QR code-based payments, bill payments, UPI integration, and microloans.Are you looking to enable inclusive financial services? Need help with card infrastructure and program management?Get in touch with us at <a class="link au mg" href="mailto:business@m2pfintech.com" target="_blank" rel="noopener ugc nofollow">business@m2pfintech.com</a><a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox.Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

M2P Blog

Tag: "Customer Story (4)"

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